PrefaceAs generative AI continues to evolve, such as GPT-4, businesses are witnessing a transformation through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability.Research by MIT Technology Review last year, 78% of business

Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is crucial. Market research has traditionally been a core strategy for gaining a competitive advantage, but the emergence of AI technology has revolutionized this process. AI-powered tools are reshaping how companies gather, analyze, and utilize info

Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has traditionally been a core strategy for gaining a competitive advantage, but the advent of AI technology has revolutionized this field. AI-powered tools are reshaping how companies gather, analyze, and utilize

Overview Social media marketing is evolving significantly in the last few years, shaped by changes in technology, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of organizations and marketers